dmnews.com informs that according to a survey released on March 7 and conducted between Feb. 1-7 by StrategyOne on behalf of Edelman, 21% of people said they have abstained from joining a rewards program for fear of what would happen with their personal information.
The survey, which sampled 4,050 adult consumers from seven different countries, also found that 90% of respondents said they were concerned about data security, while 80% said they know more about online data security than they did five years ago.
One in 10 adults refuse to bank online for fear of a data breach, Pedersen said.
Read all about it HERE.
pdpEcho 