It is with this post that I am inaugurating the blog’s category New Food for Privacy Thoughts. Because it really makes me think about the scope of privacy protection legislation when reading such news:
(The New York Times)
Online Data Helping Campaigns Customize Ads
Political campaigns, which have borrowed tricks from Madison Avenue for decades, are now fully engaged on the latest technological frontier in advertising: aiming specific ads at potential supporters based on where they live, the Web sites they visit and their voting records.
The technology that makes such customized advertising possible is called microtargeting, which is similar to the techniques nonpolitical advertisers use to serve up, for example, hotel ads online to people who had shopped for vacations recently.
In the last few years, companies that collect data on how consumers behave both online and off and what charitable donations they make have combined that vast store of information with voter registration records.
You can read the rest of it HERE.
Posted in News
Tagged campaign techniques, customized advertising, data mining, data protection, microtargeting, new york times, online data, political campaign, potential supporters, privacy, voting records
The New York Times writes today about how could personal data become the new online currency.
The main idea is that personal data have become so valuable for marketing companies – to say the least, that its potential value is already exploited by a few start-ups. “A number of start-ups allow people to take control — and perhaps profit from — the digital trails that they leave on the Internet”, writes NYT.
I think that handled carefully, with prudence, this idea could be the new big thing in online marketing.
Also have in mind that such innovations would impact cloud computing and data portability. The EU data protection reform presupposes the existence of a right to data portability in favor of the data subject (See Article 18 of the proposed Regulation).
First of all, this would mean that a right to data portability will propagate soon in other jurisdictions. Second of all, it means that the data subject gains more control on the set of data directly connected to he or she, being able to keep all of it in one place, as long as he or she knows he or she will be able to move the set of data whenever he or she finds a better service provider, or a better suited one for his or her needs. All of these indicates that value could be added to the set of one’s available personal data. So this is a trend to be observed in the future.
Note: Photo source – http://www.moneymakingsuccesssite.com
Posted in Comments, News
Tagged cloud computing, data portability, data protection, data protection reform, data subject, digital trails, innovations, marketing companies, new onlin currency, new york times, nyt, online marketing, start ups