Tag Archives: RFID

Dinseyland to introduce RFID bracelets to personalize the customers’ experience

Nowadays Big Brother hops in where you don’t expect him to! The most recent example? Disneyland!

The New York Times reports that Disney plans to begin introducing a vacation management system called MyMagic+, based on RFID technologies, that will drastically change the way Disney World visitors — some 30 million people a year — do just about everything.

Imagine Walt Disney World with no entry turnstiles. Cash? Passé: Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing in line.

Fantasyland? Hardly. It happens starting this spring.

Disney in the coming months plans to begin introducing a vacation management system called MyMagic+ that will drastically change the way Disney World visitors — some 30 million people a year — do just about everything.

The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.

“If we can enhance the experience, more people will spend more of their leisure time with us,” said Thomas O. Staggs, chairman of Disney Parks and Resorts.

The ambitious plan moves Disney deeper into the hotly debated terrain of personal data collection. Like most major companies, Disney wants to have as much information about its customers’ preferences as it can get, so it can appeal to them more efficiently. The company already collects data to use in future sales campaigns, but parts of MyMagic+ will allow Disney for the first time to track guest behavior in minute detail.

Read the whole story: At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)

(US) Talking about invasive techniques: License-plate could broadcast your insurance data

According to foxbusiness.com, a plan under study by Connecticut legislators would embed transmitters in license plates to monitor drivers in real time. The idea upsets privacy advocates in a state whose plates bear the nickname “The Constitution State.”

A Connecticut Senate committee recently approved a bill to explore putting radio frequency identification tags, known as RFIDs, in the state’s license plates so cars can be tracked and tickets automatically generated for drivers with lapsed vehicle registration, emissions or insurance. A lobbyist for the program estimates the state would collect $29 million per year by fining uninsured drivers and other lawbreakers.

Former astronaut Paul Scully-Power, now representing the RFID industry, also envisions a future in which the same technology could be used to more easily identify those who break speed limits and run red lights.

Electromagnetic radio waves from an RFID tag give up data to an electronic reader. The data can include registration, insurance and emissions information, along with make, model and color of the vehicle.