Now that's some piece of news! Facial recognition technology, used by bars and stores in Central Florida

Reading news like this one make me realize that law and Science-Fiction are more related than one could ever imagine: “A decade ago, in the Dreamworks movie “Minority Report,” billboards spoke directly to the characters in the movie and even knew their names. In just weeks, that science fiction plot will become reality as some businesses in Central Florida will know who you are when you walk through their door. It’s thanks to enhanced facial recognition technology”.

This is what clickorlando.com reports.

Apparently, “If a woman was to walk up to a mall directory, a camera inside would take a photo.  It will recognize her gender, age and race and instantly provide an ad for the appropriate products. So, if the shopper is a 30-year-old woman, she might see adds for makeup, shoes and clothing”.

The news website also reports that “researchers with Carnegie Mellon University used facial recognition technology to identify college students who volunteered to be photographed for their study. By taking those photos and comparing them to photos found on social networking sites, such as Facebook, they were able to identify almost a third of them. That means they had profiles, ‘likes,’ interests and possibly family information”.

And it’s more to the story. “It’s not out of the question that 10 years from now we’ll walk down the street and people will be wearing camouflage so they’re not picked up by facial recognition trackers all over the place,” said Mark Eichorn of the Federal Trade Commission.

You can find the rest of the story HERE.

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